

Patterson Dental
Website: www.pattersondental.com/services/multi-location-practices
Patterson Dental’s history of excellent customer service and trusted expertise dates back to its founding in 1877. Since then, Patterson has grown to partner with dental practices of all sizes, providing them with expertise, products, technologies and services. Backed by an expert team and more than 60 branches and nine fulfillment centers across the U.S., Patterson delivers unwavering support, bold solutions and customized offerings to meet the unique needs and goals of multilocation practices. We are committed to helping them build, grow, optimize and sustain their business in an ever-changing industry.
Patients increasingly expect care to be immediate, convenient, and seamless. In this session, we’ll explore how DSOs can use automated clinical workflows, smarter system integration, and operational innovation to respond to common patient needs in real time, enhancing patient experience while also improving efficiency, consistency, and scale across the organization.

Dr Sima Yakoby Epstein
Explore how your personal brand can fuel business outcomes, from attracting acquisitions to building high-performing teams and forging strategic partnerships. It’s about creating a ripple effect: when you stand out, so does your organization.

Sarah Ruberg
Sarah “Sparkles” Ruberg is the Founder and CEO of Our Thrive Tribe, a strategic marketing agency that helps industry partners and DSOs grow their brands and businesses through intentional visibility, positioning, and relationship-driven strategy.
With over a decade of experience in dentistry, Sarah was inspired early on by clinicians stepping into entrepreneurship. Today, she partners with founders, executives, and organizations to build brands that don’t just look good - but drive real opportunities, from strategic partnerships to talent attraction and long-term growth.
At the core of her work is a simple belief: the quality of our lives is determined by the quality of our relationships. By helping her clients gain clarity in how they show up, Sarah enables them to build trust faster, connect more meaningfully, and become known by the people who matter most.

Sarah Ruberg
Sarah “Sparkles” Ruberg is the Founder and CEO of Our Thrive Tribe, a strategic marketing agency that helps industry partners and DSOs grow their brands and businesses through intentional visibility, positioning, and relationship-driven strategy.
With over a decade of experience in dentistry, Sarah was inspired early on by clinicians stepping into entrepreneurship. Today, she partners with founders, executives, and organizations to build brands that don’t just look good - but drive real opportunities, from strategic partnerships to talent attraction and long-term growth.
At the core of her work is a simple belief: the quality of our lives is determined by the quality of our relationships. By helping her clients gain clarity in how they show up, Sarah enables them to build trust faster, connect more meaningfully, and become known by the people who matter most.
From designing a clear “hero” offer and pricing architecture to staffing and scheduling that protects chair time, aesthetic dentistry can become a predictable revenue stream rather than a distraction. This session shares a practical playbook for owners and practice leaders looking to launch or grow aesthetics with operational discipline and a measurable patient acquisition system.

Dr Barry Applegate

Dr Barry Applegate

Amol Nirgudkar

Amol Nirgudkar

