)
)
)
Who Do Women Trust for Health Advice Today?
Never before have women's health decisions been made in such a complex information landscape. From social platforms and creator content to peer communities and digital tools, women are researching, comparing and forming views on their health long before they reach a clinician or a product.
Gaining better understanding and engagement with patients' trusted sources is a commercial and clinical imperative for all operators in our industry, therefore, this session explores how trust is shifting in women's health, the growing influence of creators and patient communities, and how organizations and clinicians can effectively provide evidence-based, patient centered information to help patients make informed choices in a rapidly evolving information environment.
