)
)
)
Building Your External Brain Trust: Advisory Boards, KOLs, and Patient Advocates That Move the Needle
The right advisors can change a company's trajectory. The wrong ones cost you equity, time and credibility.
In women's health, that stakes-setting is sharper than anywhere else. Founders are building in categories where clinical evidence gaps are the norm, where trust must be earned with clinicians and patients who have been overlooked or dismissed, and where the right KOL can legitimize an entire category while the wrong advisory bench confirms every skeptic's doubts.
This session explores how founders build the external counsel that actually moves the needle: clinical advisory boards, KOLs and patient advocates who open doors, strengthen evidence and sharpen decisions rather than decorate a website.
Learn how to identify the advisors your stage actually requires, structure compensation and expectations so the relationship delivers, and turn advisory input into commercial outcomes across fundraising, clinical credibility and market access.
Covers:
- How to identify and recruit the advisors who fit your stage and strategy
- Structuring advisory relationships: equity, expectations and accountability
- How KOL and clinical advisor credibility translates into evidence, adoption and fundraising
- Where patient advocates add genuine strategic value, not just optics
