Insurance-Based Models: Reimbursement 101: How Women's Health Innovations Get Covered and Paid For
For founders building solutions that need to be reimbursed by payers or adopted within healthcare systems. Reimbursement is one of the biggest gating factors for adoption in healthcare. This session breaks down how decisions are made: what drives coverage, how coding works in practice, and why some products get paid while others stall. Covers: ' What payers look for and what kills deals early ' Reimbursement pathways that determine whether new technologies are adopted, covered and scaled within healthcare systems. ' How reimbursement shapes pricing, contracting and market access ' How CPT and HCPCS billing codes, alongside emerging value-based payment models, shape your revenue opportunities and influence how innovations reach patients.