Redefining Access to Fertility Care: New Models for a Modern Patient Journey

October 14, 2026
Consumer Centric Care
Fertility care has long been defined by high costs, long wait times, and fragmented patient journeys. That model is now being challenged. A recent partnership between IVI RMA, Sesame, and Costco signals a new approach, combining clinical delivery, direct-to-consumer platforms, and retail distribution to expand access, reduce costs, and accelerate time to treatment. This session brings together leaders behind this shift to explore how access to fertility care is being rebuilt in practice. From new entry points into care to more coordinated patient journeys, we'll examine what it takes to deliver services in a way that reflects how patients actually engage with healthcare today, and what this means for the future of women's health more broadly.
Speakers
Lynn Mason
Lynn Mason, Chief Executive Officer - North America - IVIRMA Global