The Business of Feeling Better: What Women Need vs. What They're Being Sold

Women are spending to feel better: supplements before prescriptions, lab tests and wearables she reads herself, functional food and beverage, and advice from voices who call themselves doctors. Some are. What women say, search for, act on and report tell a nuanced story. And, what she believes she is getting is not always what she gets. Consumer-intelligence firm Brightfield Group brings together key vantage points: quarterly consumer surveys with social listening, enriched by sales, search and scientific literature. Real examples reveal why today's women are confused and where brands and clinicians can better support women's judgment, confidence, and well-being. The session ends with a first look at the Women's Well-being Stages Study, launching in 2027: research built to follow what she measures today and hopes for tomorrow.