Fixing Maternal Care's Discoverability Problem

October 14, 2026
AI & Digital Health

Session Description - Maternity care remains one of the most fragmented journeys in healthcare, and the proliferation of apps, point solutions, and services is making it harder, not easier, for women to find the care that exists. Women cannot find the providers and programs available to them, and providers cannot reach the women who need them.

In this session, Charlotte Williams, midwife and CEO of My Bump My Baby, will introduce My Bump Hub, a maternal ecosystem platform connecting families with providers, organizations, and community resources from preconception through postpartum, including support through loss. She will make the case that organizations across maternal health are not competing with each other; they are competing for the women the system is currently missing.

Speakers
Charlotte Williams
Charlotte Williams, CEO - My Bump Hub