Designing for Payers from Day One

October 13, 2026
Build From Idea to Investment
Focuses on the decisions founders get wrong early this session helps you ensure your product, clinical studies and data strategy support reimbursement from the outset. Learn: ' What evidence payers and investors actually expect at each stage ' Why reimbursement conversations fail and how to avoid it ' How to structure pilots that support coverage and contracting ' How to avoid costly redesign that stalls adoption.
Speakers
Theresa Juday
Theresa Juday, Executive Director - CVS Health
Julia Kong, FSA, CERA, MAAA
Julia Kong, FSA, CERA, MAAA, Director - Centene Corporation