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The Consumerisation of Health ' Where does true opportunity lie?
As healthcare becomes a consumer market, new categories are emerging alongside established ones. Demand is accelerating across menopause care, metabolic health and GLP-1s, preventative supplements and diagnostics, while fertility shifts from a maturing market toward new adjacent opportunities. This discussion identifies where consumer spending is growing fastest, which categories are scaling most rapidly, and how pharma is beginning to engage more directly with the consumer health economy.
