Agenda

For founders building businesses that generate revenue through D2C, employer or hybrid models without relying on payer reimbursement. Your go-to-market model shapes everything your pricing, growth rate, funding strategy and long-term scalability. This session explores how to choose and execute the right commercial path, whether you're selling directly to consumers, through employers, or building a hybrid model. Understand the trade-offs between speed, margin and defensibility and how different models impact your ability to scale. Covers: ' How to choose between D2C, employer and hybrid models ' The trade-offs between speed, margin and long-term defensibility ' What strong early traction looks like across different models ' How your GTM strategy impacts fundraising and growth