Fertility Roundtable - Adapting to the Modern Fertility Patient Funnel

Providing an aggregate, anonymized view of industry channel mix and drop-off, this session gives clinic owners and network growth leaders a clear read on where fertility patient acquisition is heading and what to do differently as a result.

As social platforms, AI-driven search and benefits-manager channels merge with the traditional OB-GYN referral relationship this session gives clinic and network leaders clarity on:

• Where new patient volume is genuinely coming from in 2026, and how the mix is shifting between networks and independents
• What each acquisition channel is really worth, including benefits-manager and employer-routed volume
• Where in the journey demand is being lost and what's actually moved the needle on reducing that drop-off

Attending clinic owners and network growth leaders need clarity on where the industry is shifting and how to adapt before open discussion begins on:

• Whether the trends match what attendees are seeing in their own markets, or whether their mix is shifting differently
• Where the OB-GYN referral relationship is being displaced fastest, and what's replacing it
• How to prioritise investment across channels given what the data shows about return per patient
• What's worked elsewhere to reduce drop-off at the stage where the room is losing the most demand

Format: Closed-door roundtable, 25–35 senior clinic and network leaders, private room.